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The craft of scientific writing :

Alley, Michael,

The craft of scientific writing : [electronic book] / - 4th edition. - 1 online resource.

Includes bibliographical references, glosaary and index.

Preface -- Acknowledgments -- Introduction -- Analyzing the audience, purpose, and occasion -- Balancing precision with clarity -- Avoiding ambiguity -- Sustaining energy -- Connecting your ideas -- Beginning with the familiar -- Organizing the content for the audience -- Providing proper emphasis -- Adapting your style to emails, instructions, and proposals -- Using your writing time efficiently.

This title uses scores of examples to show the differences between scientific writing that informs and persuades and scientific writing that does not. It identifies five key elements of style that distinguish the best scientific documents.

9781441982889 9781441982889: No price 1441982884

9781441982872 00024965


Technical writing.
Technology & Engineering--Technical Writing.
Academic writing--Handbooks, manuals, etc.