Includes bibliographical references, glosaary and index.

Preface -- Acknowledgments -- Introduction -- Analyzing the audience, purpose, and occasion -- Balancing precision with clarity -- Avoiding ambiguity -- Sustaining energy -- Connecting your ideas -- Beginning with the familiar -- Organizing the content for the audience -- Providing proper emphasis -- Adapting your style to emails, instructions, and proposals -- Using your writing time efficiently.

This title uses scores of examples to show the differences between scientific writing that informs and persuades and scientific writing that does not. It identifies five key elements of style that distinguish the best scientific documents.