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Tribe, John,

Strategy for tourism / - Second edition. - viii, 280 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

Introduction to strategy -- Strategic analysis -- Strategic choice -- Strategic implementation.

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this edition covers strategic management in a variety of tourism contexts. In today's fast moving environment a sound, well-advised strategic plan is essential for all businesses, none more so than those in the tourism industry. Without strategy, organizations are susceptible to strategic drift - a consequence of failure to monitor and respond to the changing external environment.

ISBN: 9781910158623 9781910158623: £34.99 1910158623 9781910158616 1910158615

Nat. Bib. No.: GBB630481 bnb

Nat. Bib. Agency Control No.: 017756234 Uk

Subjects--Topical Terms:
Tourism--Planning.
Tourism--Management.
Leisure industry--Management.
Leisure industry--Management--Case studies.
Strategic planning.

Dewey Class. No.: 338.47910684 TRI