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Strategy for tourism /

By: Tribe, John [author.].
Publisher: Woodeaton, Oxford Goodfellow Publishers Ltd, 2016Edition: Second edition.Description: viii, 280 pages : illustrations ; 25 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781910158623; 9781910158623:; 1910158623; 9781910158616; 1910158615.Subject(s): Tourism -- Planning | Tourism -- Management | Leisure industry -- Management | Leisure industry -- Management -- Case studies | Strategic planningDDC classification: 338.47910684 TRI
Contents:
Introduction to strategy -- Strategic analysis -- Strategic choice -- Strategic implementation.
Summary: An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this edition covers strategic management in a variety of tourism contexts. In today's fast moving environment a sound, well-advised strategic plan is essential for all businesses, none more so than those in the tourism industry. Without strategy, organizations are susceptible to strategic drift - a consequence of failure to monitor and respond to the changing external environment.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.47910684 TRI (Browse shelf(Opens below)) Available 0081607
Total holds: 0

Includes bibliographical references and index.

Introduction to strategy -- Strategic analysis -- Strategic choice -- Strategic implementation.

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this edition covers strategic management in a variety of tourism contexts. In today's fast moving environment a sound, well-advised strategic plan is essential for all businesses, none more so than those in the tourism industry. Without strategy, organizations are susceptible to strategic drift - a consequence of failure to monitor and respond to the changing external environment.

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