Event planning and management : principles, planning and practice /
Dowson, Ruth,
Event planning and management : principles, planning and practice / - Second edition. - London, UK ; New York : Kogan Page, 2018. - xvi, 345 pages : illustrations (black and white) ; 27 cm.
Includes bibliographical references and index.
1. Introduction to events 2. Putting event planning into motion 3. Location, location, location! Destination and venue selection for events 4. Developing your events programme and content 5. Understanding site planning essentials for events 6. Site safety and logistics 7. How to build and develop an events team 8. Drawing in the crowds -- promotion and publicity for events 9. Budgeting, finances and procurement for events management 10. A practical guide to managing an event on the day 11. Measuring success -- post-event evaluation and insights 12. Future-proofing your events.
The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.
0749483318 9780749483319: £34.99 9780749483319
2018289468
GBB8G2645 bnb
019039526 Uk
Special events--Management.
Special events--Planning.
Special events--Marketing.
394.2068 DOW
Event planning and management : principles, planning and practice / - Second edition. - London, UK ; New York : Kogan Page, 2018. - xvi, 345 pages : illustrations (black and white) ; 27 cm.
Includes bibliographical references and index.
1. Introduction to events 2. Putting event planning into motion 3. Location, location, location! Destination and venue selection for events 4. Developing your events programme and content 5. Understanding site planning essentials for events 6. Site safety and logistics 7. How to build and develop an events team 8. Drawing in the crowds -- promotion and publicity for events 9. Budgeting, finances and procurement for events management 10. A practical guide to managing an event on the day 11. Measuring success -- post-event evaluation and insights 12. Future-proofing your events.
The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.
0749483318 9780749483319: £34.99 9780749483319
2018289468
GBB8G2645 bnb
019039526 Uk
Special events--Management.
Special events--Planning.
Special events--Marketing.
394.2068 DOW