Event planning and management : principles, planning and practice /
By: Dowson, Ruth [author.].
Contributor(s): Bassett, David [author.].
Publisher: London, UK ; New York : Kogan Page, 2018Edition: Second edition.Description: xvi, 345 pages : illustrations (black and white) ; 27 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 0749483318; 9780749483319:; 9780749483319.Subject(s): Special events -- Management | Special events -- Planning | Special events -- MarketingDDC classification: 394.2068 DOWItem type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 394.2068 DOW (Browse shelf(Opens below)) | Available | 0082139 |
Includes bibliographical references and index.
1. Introduction to events 2. Putting event planning into motion 3. Location, location, location! Destination and venue selection for events 4. Developing your events programme and content 5. Understanding site planning essentials for events 6. Site safety and logistics 7. How to build and develop an events team 8. Drawing in the crowds -- promotion and publicity for events 9. Budgeting, finances and procurement for events management 10. A practical guide to managing an event on the day 11. Measuring success -- post-event evaluation and insights 12. Future-proofing your events.
The events industry is an exciting, innovative, diverse, and highly challenging environment in which to work. This volume offers a structured, practical approach to events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.