Ethical branding and marketing : cases and lessons /
Ethical branding and marketing : cases and lessons /
- xiii, 195 pages : ill. ; 26 cm.
- Routledge advances in management and business studies ; 82 .
- Routledge advances in management and business studies ; 82. .
Includes bibliographical references and index.
Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud? / Ya'akov M. Bayer -- Twitter Me This: Fake News, Real Issues, and the Twitter Presidency / Thomas F. Brezenski -- Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture / Antonella Capriello and Rohail Hassan -- Lessons from the Housing Crisis Support a Formal Fiduciary Standard in For-Profit Higher Education / Robert J. Foran -- Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza / Hagai Gringarten -- Is Academe Cheapened by Branding Universities and Programs? / Larry Hubbell -- Ethical Branding, Homeowners Associations, and Judicial Review Using a Socially Responsible: Administrative Law "Hard-Look" Standard / Jeffrey Kleeger -- Ethical Branding Best Practices: A Study of Fabindia in the Context of Social Business / Dinesh Kumar and Punam Gupta -- Happy Brands and Ethical Implications / Wonkyong Beth Lee and Timothy Dewhirst -- Slavery, Chocolate, and Artificial Intelligence: Brands Ethical Dilemmas in a Modern World / Nellie Munin -- Jardine Matheson: Drugs, War, and Empire / Stan Neal -- Ethics and Celebrity Advertising: Cases in the Indian Advertising Industry / Gurbir Singh and Abhishek Mishra.
9781138337275 9781138337275 1138337277
2019004478
Marketing--Moral and ethical aspects.
Branding (Marketing)--Moral and ethical aspects.
Business ethics
174.4 GRI
Includes bibliographical references and index.
Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud? / Ya'akov M. Bayer -- Twitter Me This: Fake News, Real Issues, and the Twitter Presidency / Thomas F. Brezenski -- Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture / Antonella Capriello and Rohail Hassan -- Lessons from the Housing Crisis Support a Formal Fiduciary Standard in For-Profit Higher Education / Robert J. Foran -- Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza / Hagai Gringarten -- Is Academe Cheapened by Branding Universities and Programs? / Larry Hubbell -- Ethical Branding, Homeowners Associations, and Judicial Review Using a Socially Responsible: Administrative Law "Hard-Look" Standard / Jeffrey Kleeger -- Ethical Branding Best Practices: A Study of Fabindia in the Context of Social Business / Dinesh Kumar and Punam Gupta -- Happy Brands and Ethical Implications / Wonkyong Beth Lee and Timothy Dewhirst -- Slavery, Chocolate, and Artificial Intelligence: Brands Ethical Dilemmas in a Modern World / Nellie Munin -- Jardine Matheson: Drugs, War, and Empire / Stan Neal -- Ethics and Celebrity Advertising: Cases in the Indian Advertising Industry / Gurbir Singh and Abhishek Mishra.
9781138337275 9781138337275 1138337277
2019004478
Marketing--Moral and ethical aspects.
Branding (Marketing)--Moral and ethical aspects.
Business ethics
174.4 GRI