MARC details
000 -LEADER |
fixed length control field |
02952cam a2200481 i 4500 |
001 - CONTROL NUMBER |
control field |
on1034634048 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210921181215.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190207t20192019nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2019004478 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138337275 |
Qualifying information |
hardcover |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138337275 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1138337277 |
Qualifying information |
hardcover |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
UKMGB |
System control number |
019381766 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
CHVBK |
System control number |
570421845 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
CHDSB |
System control number |
007112962 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
CHVBK |
System control number |
574208836 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
CHSLU |
System control number |
001369772 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)1034634048 |
Canceled/invalid control number |
(OCoLC)1034656721 |
-- |
(OCoLC)1034753674 |
-- |
(OCoLC)1034870538 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
OCLCO |
-- |
OCLCF |
-- |
UKMGB |
-- |
YDX |
-- |
OCLCO |
-- |
CHVBK |
-- |
OCLCO |
-- |
ZLM |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
174.4 GRI |
245 00 - TITLE STATEMENT |
Title |
Ethical branding and marketing : |
Remainder of title |
cases and lessons / |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York, NY : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 195 pages : |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
490 1# - SERIES STATEMENT |
Series statement |
Routledge advances in management and business studies ; |
Volume/sequential designation |
82 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud? / Ya'akov M. Bayer -- Twitter Me This: Fake News, Real Issues, and the Twitter Presidency / Thomas F. Brezenski -- Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture / Antonella Capriello and Rohail Hassan -- Lessons from the Housing Crisis Support a Formal Fiduciary Standard in For-Profit Higher Education / Robert J. Foran -- Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza / Hagai Gringarten -- Is Academe Cheapened by Branding Universities and Programs? / Larry Hubbell -- Ethical Branding, Homeowners Associations, and Judicial Review Using a Socially Responsible: Administrative Law "Hard-Look" Standard / Jeffrey Kleeger -- Ethical Branding Best Practices: A Study of Fabindia in the Context of Social Business / Dinesh Kumar and Punam Gupta -- Happy Brands and Ethical Implications / Wonkyong Beth Lee and Timothy Dewhirst -- Slavery, Chocolate, and Artificial Intelligence: Brands Ethical Dilemmas in a Modern World / Nellie Munin -- Jardine Matheson: Drugs, War, and Empire / Stan Neal -- Ethics and Celebrity Advertising: Cases in the Indian Advertising Industry / Gurbir Singh and Abhishek Mishra. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Moral and ethical aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
General subdivision |
Moral and ethical aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business ethics |
9 (RLIN) |
1118 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Gringarten, Hagai, |
Relator term |
editor. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Fernández-Calienes, Rául, |
Relator term |
editor. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Routledge advances in management and business studies ; |
Volume/sequential designation |
82. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Standard Loan |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 22 OTHER HOLDINGS |