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Ethical branding and marketing : (Record no. 269093)

MARC details
000 -LEADER
fixed length control field 02952cam a2200481 i 4500
001 - CONTROL NUMBER
control field on1034634048
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210921181215.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190207t20192019nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019004478
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138337275
Qualifying information hardcover
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138337275
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1138337277
Qualifying information hardcover
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier UKMGB
System control number 019381766
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHVBK
System control number 570421845
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHDSB
System control number 007112962
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHVBK
System control number 574208836
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHSLU
System control number 001369772
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1034634048
Canceled/invalid control number (OCoLC)1034656721
-- (OCoLC)1034753674
-- (OCoLC)1034870538
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency OCLCO
-- OCLCF
-- UKMGB
-- YDX
-- OCLCO
-- CHVBK
-- OCLCO
-- ZLM
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 174.4 GRI
245 00 - TITLE STATEMENT
Title Ethical branding and marketing :
Remainder of title cases and lessons /
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 195 pages :
Other physical details ill. ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Routledge advances in management and business studies ;
Volume/sequential designation 82
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Older Adults, Aggressive Marketing, and Unethical Behavior: A Sure Road to Financial Fraud? / Ya'akov M. Bayer -- Twitter Me This: Fake News, Real Issues, and the Twitter Presidency / Thomas F. Brezenski -- Ethical Branding in Franchising: Implications for Brand Values and Corporate Culture / Antonella Capriello and Rohail Hassan -- Lessons from the Housing Crisis Support a Formal Fiduciary Standard in For-Profit Higher Education / Robert J. Foran -- Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza / Hagai Gringarten -- Is Academe Cheapened by Branding Universities and Programs? / Larry Hubbell -- Ethical Branding, Homeowners Associations, and Judicial Review Using a Socially Responsible: Administrative Law "Hard-Look" Standard / Jeffrey Kleeger -- Ethical Branding Best Practices: A Study of Fabindia in the Context of Social Business / Dinesh Kumar and Punam Gupta -- Happy Brands and Ethical Implications / Wonkyong Beth Lee and Timothy Dewhirst -- Slavery, Chocolate, and Artificial Intelligence: Brands Ethical Dilemmas in a Modern World / Nellie Munin -- Jardine Matheson: Drugs, War, and Empire / Stan Neal -- Ethics and Celebrity Advertising: Cases in the Indian Advertising Industry / Gurbir Singh and Abhishek Mishra.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Moral and ethical aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
General subdivision Moral and ethical aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business ethics
9 (RLIN) 1118
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gringarten, Hagai,
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fernández-Calienes, Rául,
Relator term editor.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge advances in management and business studies ;
Volume/sequential designation 82.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Standard Loan
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 22 OTHER HOLDINGS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date last checked out Price effective from Koha item type
  Lost Dewey Decimal Classification     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 07/02/2020 105.03 1 1 174.4 GRI 0082281 30/03/2020 17/02/2020 17/02/2020 07/02/2020 Standard Loan