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Ghauri, Pervez N., 1948-

Research methods in business studies / - 5th Edition. - xix, 327 pages ; 25 cm.

Includes appendices, bibliographical references and index.

List of figures -- List of tables -- Preface -- Acknowledgements -- Introduction -- Research in business studies -- The research process -- Research problems -- Research design -- Measurements -- Data collection for qualitative research -- Qualitative data analysis -- Data collection for quantitative research -- Description and preliminary analysis of quantitative data -- Multiple regression -- Additional methods of quantitative analysis -- Cross-cultural research -- Writing the final report.

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis, and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner.

ISBN: 9781108486743 9781108486743: £84.99 1108486746 9781108708241 1108708242

LCCN: 2019037291

Nat. Bib. No.: GBC012210 bnb

Nat. Bib. Agency Control No.: 019689539 Uk

Subjects--Topical Terms:
Management--Research.
Business--Research.

Dewey Class. No.: 658 / GHA