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Research methods in business studies /

By: Ghauri, Pervez N, 1948- [author.].
Contributor(s): Grønhaug, Kjell [author.] | Strange, Roger [author.].
Publisher: Cambridge, United Kingdom : Cambridge University Press, 2020Edition: 5th Edition.Description: xix, 327 pages ; 25 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781108486743; 9781108486743:; 1108486746; 9781108708241; 1108708242.Subject(s): Management -- Research | Business -- ResearchDDC classification: 658
Contents:
List of figures -- List of tables -- Preface -- Acknowledgements -- Introduction -- Research in business studies -- The research process -- Research problems -- Research design -- Measurements -- Data collection for qualitative research -- Qualitative data analysis -- Data collection for quantitative research -- Description and preliminary analysis of quantitative data -- Multiple regression -- Additional methods of quantitative analysis -- Cross-cultural research -- Writing the final report.
Summary: This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis, and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658 GHA (Browse shelf(Opens below)) 1 Available 0082806
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658 GHA (Browse shelf(Opens below)) 2 Available 0082807
Total holds: 0

Includes appendices, bibliographical references and index.

List of figures -- List of tables -- Preface -- Acknowledgements -- Introduction -- Research in business studies -- The research process -- Research problems -- Research design -- Measurements -- Data collection for qualitative research -- Qualitative data analysis -- Data collection for quantitative research -- Description and preliminary analysis of quantitative data -- Multiple regression -- Additional methods of quantitative analysis -- Cross-cultural research -- Writing the final report.

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis, and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner.

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