Research methods in business studies /
By: Ghauri, Pervez N [author.].
Contributor(s): Grønhaug, Kjell [author.] | Strange, Roger [author.].
Publisher: Cambridge, United Kingdom : Cambridge University Press, 2020Edition: 5th Edition.Description: xix, 327 pages ; 25 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781108486743; 9781108486743:; 1108486746; 9781108708241; 1108708242.Subject(s): Management -- Research | Business -- ResearchDDC classification: 658Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658 GHA (Browse shelf(Opens below)) | 1 | Available | 0082806 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658 GHA (Browse shelf(Opens below)) | 2 | Available | 0082807 |
Includes appendices, bibliographical references and index.
List of figures -- List of tables -- Preface -- Acknowledgements -- Introduction -- Research in business studies -- The research process -- Research problems -- Research design -- Measurements -- Data collection for qualitative research -- Qualitative data analysis -- Data collection for quantitative research -- Description and preliminary analysis of quantitative data -- Multiple regression -- Additional methods of quantitative analysis -- Cross-cultural research -- Writing the final report.
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis, and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner.