Research methods for business students /
Saunders, M. N. K.,
Research methods for business students / - 8th edition. - xxxiii, 833 pages : colour illustrations ; 27 cm.
Includes bibliographical references and index.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
9781292208787 9781292208787: £49.99 1292208783
2018058370
GBB9A3308 bnb
019429766 Uk SS
Business--Research.
Business--Research--Data processing.
650.072 / SAU
Research methods for business students / - 8th edition. - xxxiii, 833 pages : colour illustrations ; 27 cm.
Includes bibliographical references and index.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
9781292208787 9781292208787: £49.99 1292208783
2018058370
GBB9A3308 bnb
019429766 Uk SS
Business--Research.
Business--Research--Data processing.
650.072 / SAU