Research methods for business students /
By: Saunders, M. N. K [author.].
Contributor(s): Lewis, Philip [author.] | Thornhill, Adrian [author.].
Publisher: Harlow, United Kingdom : Pearson, 2019Edition: 8th edition.Description: xxxiii, 833 pages : colour illustrations ; 27 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781292208787; 9781292208787:; 1292208783.Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 650.072 SAU (Browse shelf(Opens below)) | 1 | Available | 0082820 | ||
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ATU Sligo Yeats Library Main Lending Collection | 650.072 SAU (Browse shelf(Opens below)) | 2 | Available | 0082822 | ||
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ATU Sligo Yeats Library Main Lending Collection | 650.072 SAU (Browse shelf(Opens below)) | 3 | Available | 0082821 | ||
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ATU Sligo Yeats Library Main Lending Collection | 650.072 SAU (Browse shelf(Opens below)) | 4 | Available | 0082878 | ||
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ATU Sligo Yeats Library Main Lending Collection | 650.072 SAU (Browse shelf(Opens below)) | 5 | Available | 0082877 |
Includes bibliographical references and index.
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.