E-commerce 2020-2021: business, technology, society :
Laudon, Kenneth C., 1944-
E-commerce 2020-2021: business, technology, society : [electronic book] / E-commerce 2020-2021 / - Global edition. 16th edition. - 1 online resource.
Includes bibliographical references and index.
An in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy.
9781292343211 9781292343211: No price 1292343214
Electronic commerce.
Internet marketing.
Information technology.
Information technology
E-commerce 2020-2021: business, technology, society : [electronic book] / E-commerce 2020-2021 / - Global edition. 16th edition. - 1 online resource.
Includes bibliographical references and index.
An in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy.
9781292343211 9781292343211: No price 1292343214
Electronic commerce.
Internet marketing.
Information technology.
Information technology