E-commerce 2020-2021: business, technology, society : [electronic book] /
By: Laudon, Kenneth C [author.].
Contributor(s): Traver, Carol Guercio [author.] | ProQuest [vendor.]
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Publisher: Harlow, England ; Pearson, 2021Edition: Global edition; 16th edition.Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781292343211; 9781292343211:; 1292343214.Other title: E-commerce 2020-2021 [Cover title].Subject(s): Electronic commerce | Internet marketing | Information technology | Information technologyOnline resources: Access ebook here Summary: An in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy.
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ATU Sligo Yeats Library eBook | Available Online |
Total holds: 0
Includes bibliographical references and index.
An in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy.