Marketing research : an applied orientation :
Malhotra, Naresh K.,
Marketing research : an applied orientation : [electronic book] / - 7th edition. - Harlow, United Kingdom : Pearson Education, 2020. - 1 online resource (890 pages).
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
9781292265919 9781292265919: No price 1292265914
5640382 Proquest Ebook Central
Marketing research--Methodology.
Marketing research.
Electronic books.
Marketing research : an applied orientation : [electronic book] / - 7th edition. - Harlow, United Kingdom : Pearson Education, 2020. - 1 online resource (890 pages).
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
9781292265919 9781292265919: No price 1292265914
5640382 Proquest Ebook Central
Marketing research--Methodology.
Marketing research.
Electronic books.