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Marketing research : an applied orientation : [electronic book] /
By: Malhotra, Naresh K [author.].
Contributor(s): ProQuest [vendor.]
.
Publisher: Harlow, United Kingdom : Pearson Education, 2020Edition: 7th edition.Description: 1 online resource (890 pages).Content type: text | text Media type: computer | computer Carrier type: online resource | online resourceISBN: 9781292265919; 9781292265919:; 1292265914.Subject(s): Marketing research -- Methodology | Marketing researchGenre/Form: Electronic books.Online resources: Access ebook here Summary: This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Ebook
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ATU Sligo Yeats Library eBook | Available Online |
Total holds: 0
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.