Normal view MARC view ISBD view

Leahy, Rose,

Experiential marketing : integrated theory & strategic application / Experiential marketing : integrated theory and strategic application - xii, 212 p. : ill. ; 27 cm.

Chapter 1: The Experiential Marketing Environment
Chapter 2: Origins of Experiential Marketing
Chapter 3: The Experiential Concept
Chapter 4: Experiences and Relationship Marketing
Chapter 5: Brand Management & Experiential Marketing
Chapter 6: Experiential Marketing & Digital Marketing
Chapter 7: Experiential Marketing Implementation Model
Chapter 8: Integrating Experiential Marketing with the Communications Strategy
Chapter 9: Budgeting for Experiential Marketing
Chapter 10: Measuring the Return of Experiential Marketing
Chapter 11: Critical Success Factors for Experiential Marketing
Chapter 12: Experiential Marketing for the 21st Century


ISBN: 9781529742190 9781529742183

Source: 9781529788518 Ingram Content Group

Nat. Bib. No.: GBC1J4987 bnb

Nat. Bib. Agency Control No.: 020403163 Uk

Subjects--Topical Terms:
Branding (Marketing)
Target marketing.
Relationship marketing.
Marketing

Dewey Class. No.: 658.827 / LEA