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Experiential marketing : (Record no. 271105)

MARC details
000 -LEADER
fixed length control field 02007cam a22004211i 4500
001 - CONTROL NUMBER
control field on1295144791
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230118172623.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211110s2022 cau r 000 0 eng d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBC1J4987
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 020403163
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529742190
Qualifying information (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529742183
Qualifying information (pbk.)
029 0# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier UKMGB
System control number 020403163
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1295144791
037 ## - SOURCE OF ACQUISITION
Stock number 9781529788518
Source of stock number/acquisition Ingram Content Group
040 ## - CATALOGING SOURCE
Original cataloging agency UKMGB
Language of cataloging eng
Description conventions rda
-- aacr
Transcribing agency UKMGB
Modifying agency OCLCO
-- OCLCF
-- OCLCO
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 23
Item number LEA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Leahy, Rose,
Relator term author.
245 10 - TITLE STATEMENT
Title Experiential marketing :
Remainder of title integrated theory & strategic application /
246 11 - VARYING FORM OF TITLE
Title proper/short title Experiential marketing :
Remainder of title integrated theory and strategic application
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles :
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, or copyright notice 2022.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 212 p. :
Other physical details ill. ;
Dimensions 27 cm.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
Content type code txt
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
Media type code n
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
Carrier type code nc
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1: The Experiential Marketing Environment<br/>Chapter 2: Origins of Experiential Marketing<br/>Chapter 3: The Experiential Concept<br/>Chapter 4: Experiences and Relationship Marketing<br/>Chapter 5: Brand Management & Experiential Marketing<br/>Chapter 6: Experiential Marketing & Digital Marketing<br/>Chapter 7: Experiential Marketing Implementation Model<br/>Chapter 8: Integrating Experiential Marketing with the Communications Strategy<br/>Chapter 9: Budgeting for Experiential Marketing<br/>Chapter 10: Measuring the Return of Experiential Marketing<br/>Chapter 11: Critical Success Factors for Experiential Marketing<br/>Chapter 12: Experiential Marketing for the 21st Century<br/>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 4282
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fenton, Pio,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Barry, Holly,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Standard Loan
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN LQI - 1 OTHER HOLDINGS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type Total Checkouts Checked out Date last checked out
    Dewey Decimal Classification     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 07/04/2022 1 37.07 658.827 LEA 0083914 07/04/2022 1 47.22 07/04/2022 Standard Loan      
    Dewey Decimal Classification     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 07/04/2022 1 37.07 658.827 LEA 0083916 07/04/2022 2 47.22 07/04/2022 Standard Loan      
    Dewey Decimal Classification     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 07/04/2022 1 37.07 658.827 LEA 0083915 07/04/2022 3 47.22 07/04/2022 Standard Loan      
  Lost Dewey Decimal Classification     ATU Sligo Yeats Library ATU Sligo Yeats Library Main Lending Collection 07/04/2022 1 37.07 658.827 LEA 0083913 16/05/2022 4 47.22 07/04/2022 Standard Loan 1 15/08/2022 16/05/2022