MARC details
000 -LEADER |
fixed length control field |
02007cam a22004211i 4500 |
001 - CONTROL NUMBER |
control field |
on1295144791 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230118172623.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
211110s2022 cau r 000 0 eng d |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBC1J4987 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
020403163 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781529742190 |
Qualifying information |
(hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781529742183 |
Qualifying information |
(pbk.) |
029 0# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
OCLC library identifier |
UKMGB |
System control number |
020403163 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)1295144791 |
037 ## - SOURCE OF ACQUISITION |
Stock number |
9781529788518 |
Source of stock number/acquisition |
Ingram Content Group |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
UKMGB |
Language of cataloging |
eng |
Description conventions |
rda |
-- |
aacr |
Transcribing agency |
UKMGB |
Modifying agency |
OCLCO |
-- |
OCLCF |
-- |
OCLCO |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Edition number |
23 |
Item number |
LEA |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Leahy, Rose, |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Experiential marketing : |
Remainder of title |
integrated theory & strategic application / |
246 11 - VARYING FORM OF TITLE |
Title proper/short title |
Experiential marketing : |
Remainder of title |
integrated theory and strategic application |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Los Angeles : |
Name of producer, publisher, distributor, manufacturer |
SAGE, |
Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 212 p. : |
Other physical details |
ill. ; |
Dimensions |
27 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
Content type code |
txt |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
Media type code |
n |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
Carrier type code |
nc |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Chapter 1: The Experiential Marketing Environment<br/>Chapter 2: Origins of Experiential Marketing<br/>Chapter 3: The Experiential Concept<br/>Chapter 4: Experiences and Relationship Marketing<br/>Chapter 5: Brand Management & Experiential Marketing<br/>Chapter 6: Experiential Marketing & Digital Marketing<br/>Chapter 7: Experiential Marketing Implementation Model<br/>Chapter 8: Integrating Experiential Marketing with the Communications Strategy<br/>Chapter 9: Budgeting for Experiential Marketing<br/>Chapter 10: Measuring the Return of Experiential Marketing<br/>Chapter 11: Critical Success Factors for Experiential Marketing<br/>Chapter 12: Experiential Marketing for the 21st Century<br/> |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Target marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Relationship marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
9 (RLIN) |
4282 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Fenton, Pio, |
Relator term |
author. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Barry, Holly, |
Relator term |
author. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Standard Loan |
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
h (OCLC) |
NO HOLDINGS IN LQI - 1 OTHER HOLDINGS |