Consumer marketing : a resource-based approach for the hospitality and tourism industries /
Teare, Richard.
Consumer marketing : a resource-based approach for the hospitality and tourism industries / - London, Eng. : Cassell, 1996. - iv, 60 p. ; 30 cm. - Hospitality and tourism resource-based series .
0304338591 (hdbk) 0304334421 (pbk)
Service industries--Management--Study and teaching.
Service industries--Marketing.
Hospitality industry--Marketing.
Tourism--Marketing.
338.47910688
Consumer marketing : a resource-based approach for the hospitality and tourism industries / - London, Eng. : Cassell, 1996. - iv, 60 p. ; 30 cm. - Hospitality and tourism resource-based series .
0304338591 (hdbk) 0304334421 (pbk)
Service industries--Management--Study and teaching.
Service industries--Marketing.
Hospitality industry--Marketing.
Tourism--Marketing.
338.47910688