Advertising in tourism and leisure /
Morgan, Nigel.
Advertising in tourism and leisure / - Pbk. ed. - Oxford ; Boston : Butterworth-Heinemann, 2001. - xii, 346 p., [12] p. of plates : ill. (some col.) ; 24 cm.
Originally published: 2000.
Includes bibliographical references and index.
This text provides a discussion of advertising in leisure and tourism, identifying both good and bad practice in the area. It employs extensive international case studies to provide a critical appraisal of the potential of advertising.
0750654325 9780750654326: £22.50
Advertising--Tourism.
659.193384791 / MOR
Advertising in tourism and leisure / - Pbk. ed. - Oxford ; Boston : Butterworth-Heinemann, 2001. - xii, 346 p., [12] p. of plates : ill. (some col.) ; 24 cm.
Originally published: 2000.
Includes bibliographical references and index.
This text provides a discussion of advertising in leisure and tourism, identifying both good and bad practice in the area. It employs extensive international case studies to provide a critical appraisal of the potential of advertising.
0750654325 9780750654326: £22.50
Advertising--Tourism.
659.193384791 / MOR