Advertising in tourism and leisure /
By: Morgan, Nigel
.
Contributor(s): Pritchard, Annette.
Publisher: Oxford ; Boston : Butterworth-Heinemann, 2001Edition: Pbk. ed.Description: xii, 346 p., [12] p. of plates : ill. (some col.) ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0750654325; 9780750654326:.Subject(s): Advertising -- TourismDDC classification: 659.193384791 Summary: This text provides a discussion of advertising in leisure and tourism, identifying both good and bad practice in the area. It employs extensive international case studies to provide a critical appraisal of the potential of advertising.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 659.193384791 MOR (Browse shelf(Opens below)) | 1 | Available | 0045790 |
Originally published: 2000.
Includes bibliographical references and index.
This text provides a discussion of advertising in leisure and tourism, identifying both good and bad practice in the area. It employs extensive international case studies to provide a critical appraisal of the potential of advertising.