Beyond loyalty : the next generation of strategic customer relationship management /
Chenet, Pierre.
Beyond loyalty : the next generation of strategic customer relationship management / - Dublin : Oak Tree Press, c1999. - viii, 101 p. : ill. ; 30 cm. - Irish management briefings .
Includes bibliographical references.
This analysis of marketing and loyalty argues that companies need to move away from offering products and services to creating concepts and experiences that can meet the needs of today's customer. The companies that succeed will be those that find unique ways to satisfy their customers' needs.
1860761372 9781860761379
Relationship marketing.
Customer loyalty.
Consumer satisfaction.
Customer relations.
Customer relations--Management.
Marketing--Management.
658.812 / CHE
Beyond loyalty : the next generation of strategic customer relationship management / - Dublin : Oak Tree Press, c1999. - viii, 101 p. : ill. ; 30 cm. - Irish management briefings .
Includes bibliographical references.
This analysis of marketing and loyalty argues that companies need to move away from offering products and services to creating concepts and experiences that can meet the needs of today's customer. The companies that succeed will be those that find unique ways to satisfy their customers' needs.
1860761372 9781860761379
Relationship marketing.
Customer loyalty.
Consumer satisfaction.
Customer relations.
Customer relations--Management.
Marketing--Management.
658.812 / CHE