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Beyond loyalty : the next generation of strategic customer relationship management /
By: Chenet, Pierre
.
Contributor(s): Johansen, Jon Ivar.
Series: Irish management briefings.Publisher: Dublin : Oak Tree Press, c1999Description: viii, 101 p. : ill. ; 30 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1860761372; 9781860761379.Subject(s): Relationship marketing | Customer loyalty | Consumer satisfaction | Customer relations | Customer relations -- Management | Marketing -- ManagementDDC classification: 658.812 Summary: This analysis of marketing and loyalty argues that companies need to move away from offering products and services to creating concepts and experiences that can meet the needs of today's customer. The companies that succeed will be those that find unique ways to satisfy their customers' needs.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.812 CHE (Browse shelf(Opens below)) | 1 | Available | 0048627 |
Total holds: 0
Includes bibliographical references.
This analysis of marketing and loyalty argues that companies need to move away from offering products and services to creating concepts and experiences that can meet the needs of today's customer. The companies that succeed will be those that find unique ways to satisfy their customers' needs.