International marketing and export management /
Albaum, Gerald.
International marketing and export management / - 4th ed. - London : Prentice Hall, 2002. - xvi, 673 p. : ill., maps ; 25 cm.
Includes bibliographical references and index.
The new edition of this highly regarded text retains its unique coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
0273655213 9780273655213: £32.99
Export marketing--Management.
Export marketing.
658.848 / ALB
International marketing and export management / - 4th ed. - London : Prentice Hall, 2002. - xvi, 673 p. : ill., maps ; 25 cm.
Includes bibliographical references and index.
The new edition of this highly regarded text retains its unique coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
0273655213 9780273655213: £32.99
Export marketing--Management.
Export marketing.
658.848 / ALB