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International marketing and export management /
By: Albaum, Gerald.
Contributor(s): Strandskov, Jesper
| Duerr, Edwin.
Publisher: London : Prentice Hall, 2002Edition: 4th ed.Description: xvi, 673 p. : ill., maps ; 25 cm.Content type: text | cartographic image Media type: unmediated Carrier type: volumeISBN: 0273655213; 9780273655213:.Subject(s): Export marketing -- Management | Export marketingDDC classification: 658.848 Summary: The new edition of this highly regarded text retains its unique coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.848 ALB (Browse shelf(Opens below)) | 1 | Available | M029021 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.848 ALB (Browse shelf(Opens below)) | 1 | Available | M017003 |
Total holds: 0
Includes bibliographical references and index.
The new edition of this highly regarded text retains its unique coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.