The total package : the secret history and hidden meanings of boxes, bottles, cans, and other persuasive containers /
Hine, Thomas, 1947-
The total package : the secret history and hidden meanings of boxes, bottles, cans, and other persuasive containers / - Boston : Back Bay Books, 1997. - xi, 289 p., 24 p. of plates : ill. (some col.) ; 21 cm.
Includes bibliographical references (p. 269-277) and index.
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
0316365467 9780316365468: £9.99
Packaging--Psychological aspects.--United States
Packaging.
Advertising--Social aspects--United States.
Commercial art.
Marketing--United States
Advertising--Psychological aspects.
658.823 / HIN
The total package : the secret history and hidden meanings of boxes, bottles, cans, and other persuasive containers / - Boston : Back Bay Books, 1997. - xi, 289 p., 24 p. of plates : ill. (some col.) ; 21 cm.
Includes bibliographical references (p. 269-277) and index.
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
0316365467 9780316365468: £9.99
Packaging--Psychological aspects.--United States
Packaging.
Advertising--Social aspects--United States.
Commercial art.
Marketing--United States
Advertising--Psychological aspects.
658.823 / HIN