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The total package : the secret history and hidden meanings of boxes, bottles, cans, and other persuasive containers /
By: Hine, Thomas.
Publisher: Boston : Back Bay Books, 1997Description: xi, 289 p., 24 p. of plates : ill. (some col.) ; 21 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0316365467; 9780316365468:.Subject(s): Packaging -- United States -- Psychological aspects | Packaging | Advertising -- Social aspects -- United States | Commercial art | Marketing -- United States
| Advertising -- Psychological aspectsDDC classification: 658.823 Summary: Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.823 HIN (Browse shelf(Opens below)) | 1 | Available | 0054028 |
Total holds: 0
Includes bibliographical references (p. 269-277) and index.
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.