Marketing management /
Kotler, Philip.
Marketing management / - 11th ed., international ed. - Upper Saddle River, N.J. : Pearson Education International, 2003. - xxix, [738] p. : ill. ; 26 cm. - Prentice Hall marketing .
Includes bibliographical references and index.
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
0130497150 9780130497154: No price
Marketing--Management.
Marketing.
658.8 / KOT
Marketing management / - 11th ed., international ed. - Upper Saddle River, N.J. : Pearson Education International, 2003. - xxix, [738] p. : ill. ; 26 cm. - Prentice Hall marketing .
Includes bibliographical references and index.
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
0130497150 9780130497154: No price
Marketing--Management.
Marketing.
658.8 / KOT