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Marketing management /
By: Kotler, Philip.
Series: Prentice Hall marketing.Publisher: Upper Saddle River, N.J. : Pearson Education International, 2003Edition: 11th ed., international ed.Description: xxix, [738] p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0130497150; 9780130497154:.Subject(s): Marketing -- Management
| MarketingDDC classification: 658.8 Summary: This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Restricted Loan | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 0056195 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 2 | Available | 0056189 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 4 | Available | 0056142 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 5 | Available | 0056183 | ||
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ATU Sligo Yeats Library Main Lending Collection | 658.8 KOT (Browse shelf(Opens below)) | 6 | Available | 0056130 |
Total holds: 0
Includes bibliographical references and index.
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.