Basic marketing : a global-managerial approach /
Perreault, William D.
Basic marketing : a global-managerial approach / - 15th int. ed. - Boston, Mass. : McGraw-Hill, 2005. - xli, 793 [22] p. : col. ill. ; 28 cm + 1 CD ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 725-787) and indexes.
0072525274 0072525231 (alk. paper) 007111176X
Marketing--Management.
658.8 / PER
Basic marketing : a global-managerial approach / - 15th int. ed. - Boston, Mass. : McGraw-Hill, 2005. - xli, 793 [22] p. : col. ill. ; 28 cm + 1 CD ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 725-787) and indexes.
0072525274 0072525231 (alk. paper) 007111176X
Marketing--Management.
658.8 / PER