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Basic marketing : a global-managerial approach /
By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Series: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill, 2005Edition: 15th int. ed.Description: xli, 793 [22] p. : col. ill. ; 28 cm + 1 CD ROM (4 3/4 in.).ISBN: 0072525274; 0072525231 (alk. paper); 007111176X.Subject(s): Marketing -- Management
DDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.8 PER (Browse shelf(Opens below)) | 1 | Available | 0057034 |
Total holds: 0
Includes bibliographical references (p. 725-787) and indexes.