Creating breakthrough products : innovation from product planning to program approval /
Cagan, Jonathan, 1961-
Creating breakthrough products : innovation from product planning to program approval / - Upper Saddle River, NJ : Prentice Hall PTR, 2002. - xxxii, 302 p. : ill. ; 25 cm. - Financial Times Prentice Hall books .
Includes bibliographical references and index.
Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.
0139696946 9780139696947: £21.00
New products.
Production planning.
Product management.
Marketing research.
658.575 / CAG
Creating breakthrough products : innovation from product planning to program approval / - Upper Saddle River, NJ : Prentice Hall PTR, 2002. - xxxii, 302 p. : ill. ; 25 cm. - Financial Times Prentice Hall books .
Includes bibliographical references and index.
Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.
0139696946 9780139696947: £21.00
New products.
Production planning.
Product management.
Marketing research.
658.575 / CAG