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Creating breakthrough products : innovation from product planning to program approval /
By: Cagan, Jonathan
.
Contributor(s): Vogel, Craig M.
Series: Financial Times Prentice Hall books.Publisher: Upper Saddle River, NJ : Prentice Hall PTR, 2002Description: xxxii, 302 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0139696946; 9780139696947:.Subject(s): New products | Production planning | Product management | Marketing researchDDC classification: 658.575 Summary: Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.575 CAG (Browse shelf(Opens below)) | 1 | Available | 0051958 |
Total holds: 0
Includes bibliographical references and index.
Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development.