Marketing research : an applied approach /
Malhotra, Naresh K.
Marketing research : an applied approach / - Rev. 2nd European ed. - Harlow, England ; New York, N.Y. : Financial Times/Prentice Hall, 2006. - xxiii, 753 p. : ill. ; 27 cm. + 1 CD-ROM
Includes bibliographical references and indexes.
This marketing text places an emphasis on qualitative research, and on the international and ethical aspects of marketing research.
0273695304 (pbk.) 9780273695301: £39.99
Marketing research--Methodology.
Marketing research.
658.83 / MAL
Marketing research : an applied approach / - Rev. 2nd European ed. - Harlow, England ; New York, N.Y. : Financial Times/Prentice Hall, 2006. - xxiii, 753 p. : ill. ; 27 cm. + 1 CD-ROM
Includes bibliographical references and indexes.
This marketing text places an emphasis on qualitative research, and on the international and ethical aspects of marketing research.
0273695304 (pbk.) 9780273695301: £39.99
Marketing research--Methodology.
Marketing research.
658.83 / MAL