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Marketing research : an applied approach /
By: Malhotra, Naresh K
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Contributor(s): Birks, David F.
Publisher: Harlow, England ; New York, N.Y. : Financial Times/Prentice Hall, 2006Edition: Rev. 2nd European ed.Description: xxiii, 753 p. : ill. ; 27 cm. + 1 CD-ROM.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273695304 (pbk.); 9780273695301:.Subject(s): Marketing research -- Methodology | Marketing researchDDC classification: 658.83 Summary: This marketing text places an emphasis on qualitative research, and on the international and ethical aspects of marketing research.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.83 MAL (Browse shelf(Opens below)) | 1 | Available | 0053440 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.83 MAL (Browse shelf(Opens below)) | 2 | Available | 0053442 |
Total holds: 0
Includes bibliographical references and indexes.
This marketing text places an emphasis on qualitative research, and on the international and ethical aspects of marketing research.