Ethnic marketing : accepting the challenge of cultural diversity /
Pires, Guilherme D.
Ethnic marketing : accepting the challenge of cultural diversity / - London : Thomson Learning, 2005. - xi, 274 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1861529961 9781861529961: £24.99
Minority consumers.
Target marketing.
658.80089 / PIR
Ethnic marketing : accepting the challenge of cultural diversity / - London : Thomson Learning, 2005. - xi, 274 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1861529961 9781861529961: £24.99
Minority consumers.
Target marketing.
658.80089 / PIR