Ethnic marketing : (Record no. 44123)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01019cam a2200325Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 729249 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210921174857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050225s2005 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1861529961 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781861529961: |
| Terms of availability | £24.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SITPL |
| Transcribing agency | SITPL |
| Modifying agency | OCLCQ |
| -- | MIA |
| -- | BAKER |
| -- | IXA |
| -- | NLGGC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80089 |
| Item number | PIR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pires, Guilherme D. |
| 9 (RLIN) | 40448 |
| 245 10 - TITLE STATEMENT | |
| Title | Ethnic marketing : |
| Remainder of title | accepting the challenge of cultural diversity / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Thomson Learning, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 274 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Minority consumers. |
| 9 (RLIN) | 33794 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Target marketing. |
| 9 (RLIN) | 33089 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stanton, John, |
| Titles and other words associated with a name | Dr. |
| 9 (RLIN) | 40449 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 130415 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10466885 |
| b | smmai |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| h (OCLC) | NO HOLDINGS IN LQI - 74 OTHER HOLDINGS |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 060719 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | ATU Sligo Yeats Library | ATU Sligo Yeats Library | Main Lending Collection | 19/07/2006 | 39.68 | 12 | 11 | 658.80089 PIR | 0053390 | 08/11/2019 | 18/10/2019 | 1 | 39.68 | 06/06/2017 | Standard Loan |