Relationship marketing : management of customer relationships /
Bruhn, Manfred.
Relationship marketing : management of customer relationships / - Harlow ; New York : Pearson Education/Financial Times, 2003. - xxi, 289 p. : ill. ; 25 cm.
Includes bibliographical references (p. 267-283) and index.
'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.
0273676016 9780273676010: £30.00
Customer relations--Management.
Relationship marketing.
658.812 / BRU
Relationship marketing : management of customer relationships / - Harlow ; New York : Pearson Education/Financial Times, 2003. - xxi, 289 p. : ill. ; 25 cm.
Includes bibliographical references (p. 267-283) and index.
'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.
0273676016 9780273676010: £30.00
Customer relations--Management.
Relationship marketing.
658.812 / BRU