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Relationship marketing : management of customer relationships /
By: Bruhn, Manfred
.
Publisher: Harlow ; New York : Pearson Education/Financial Times, 2003Description: xxi, 289 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273676016; 9780273676010:.Subject(s): Customer relations -- Management | Relationship marketingDDC classification: 658.812 Summary: 'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.812 BRU (Browse shelf(Opens below)) | 1 | Available | M022798 |
Total holds: 0
Includes bibliographical references (p. 267-283) and index.
'Relationship Marketing' delivers a comprehensive unifying principle with which to approach the subject. Current debates are examined to develop both a theoretical and conceptual approach to the topic.