Marketing management /
Lancaster, Geoffrey, 1938-
Marketing management / - 3rd ed. - London ; New York : McGraw-Hill, 2001. - xi, 542 p. : ill. ; 25 cm.
Includes index.
This new edition provides students with a straightforward exposition of key marketing management concepts. It has been fully revised, with new examples and data, including increased coverage of the Internet and its impact on marketing.
0077097521 9780077097523: £31.99
Marketing--Management.
658.8 / LAN
Marketing management / - 3rd ed. - London ; New York : McGraw-Hill, 2001. - xi, 542 p. : ill. ; 25 cm.
Includes index.
This new edition provides students with a straightforward exposition of key marketing management concepts. It has been fully revised, with new examples and data, including increased coverage of the Internet and its impact on marketing.
0077097521 9780077097523: £31.99
Marketing--Management.
658.8 / LAN