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Marketing management /
By: Lancaster, Geoffrey
.
Contributor(s): Massingham, Lester.
Publisher: London ; New York : McGraw-Hill, 2001Edition: 3rd ed.Description: xi, 542 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0077097521; 9780077097523:.Subject(s): Marketing -- ManagementDDC classification: 658.8 Summary: This new edition provides students with a straightforward exposition of key marketing management concepts. It has been fully revised, with new examples and data, including increased coverage of the Internet and its impact on marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 LAN (Browse shelf(Opens below)) | 1 | Available | M022810 |
Total holds: 0
Includes index.
This new edition provides students with a straightforward exposition of key marketing management concepts. It has been fully revised, with new examples and data, including increased coverage of the Internet and its impact on marketing.