International marketing : an SME perspective /
De Búrca, Seán.
International marketing : an SME perspective / - Harlow ; New York : Financial Times Prentice Hall, 2004. - xxxii, 720 p. : ill. ; 25 cm.
Includes bibliographical references and index.
International marketing by definition is the study of everyday marketing activities throughout the world. This volume focuses particularly on the issues and problems faced by small to medium enterprises.
0273673238 9780273673231: £34.99
Marketing.
Export marketing.
658.848 / DEB
International marketing : an SME perspective / - Harlow ; New York : Financial Times Prentice Hall, 2004. - xxxii, 720 p. : ill. ; 25 cm.
Includes bibliographical references and index.
International marketing by definition is the study of everyday marketing activities throughout the world. This volume focuses particularly on the issues and problems faced by small to medium enterprises.
0273673238 9780273673231: £34.99
Marketing.
Export marketing.
658.848 / DEB