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International marketing : an SME perspective /
By: De Búrca, Seán
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Contributor(s): Fletcher, Richard | Brown, Linden.
Publisher: Harlow ; New York : Financial Times Prentice Hall, 2004Description: xxxii, 720 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0273673238; 9780273673231:.Subject(s): Marketing | Export marketingDDC classification: 658.848 Summary: International marketing by definition is the study of everyday marketing activities throughout the world. This volume focuses particularly on the issues and problems faced by small to medium enterprises.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.848 DEB (Browse shelf(Opens below)) | 1 | Available | M026879 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.848 DEB (Browse shelf(Opens below)) | 1 | Available | 0056968 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.848 DEB (Browse shelf(Opens below)) | 2 | Available | 0067283 |
Total holds: 0
Includes bibliographical references and index.
International marketing by definition is the study of everyday marketing activities throughout the world. This volume focuses particularly on the issues and problems faced by small to medium enterprises.