Marketing : an introduction /
Armstrong, Gary
Marketing : an introduction / - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2007. - xxxii, 522, [96] p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
0131865919 (alk. paper) 9780131865914: £44.99
Marketing.
658.8 / ARM
Marketing : an introduction / - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2007. - xxxii, 522, [96] p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
0131865919 (alk. paper) 9780131865914: £44.99
Marketing.
658.8 / ARM