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Marketing : an introduction /
By: Armstrong, Gary (Gary M.)
.
Contributor(s): Kotler, Philip.
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, 2007Edition: 8th ed.Description: xxxii, 522, [96] p. : col. ill. ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0131865919 (alk. paper); 9780131865914:.Subject(s): MarketingDDC classification: 658.8 Summary: This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 ARM (Browse shelf(Opens below)) | 1 | Available | 0058678 |
Total holds: 0
Includes bibliographical references and index.
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.