The art of the start : the time-tested, battle-hardened guide for anyone starting anything /
Kawasaki, Guy, 1954-
The art of the start : the time-tested, battle-hardened guide for anyone starting anything / - New York : Portfolio, 2004. - xii, 226 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.
Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
1591840562 9781591840565
New business enterprises.
Entrepreneurship.
658.11 / KAW
The art of the start : the time-tested, battle-hardened guide for anyone starting anything / - New York : Portfolio, 2004. - xii, 226 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.
Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
1591840562 9781591840565
New business enterprises.
Entrepreneurship.
658.11 / KAW