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The art of the start : the time-tested, battle-hardened guide for anyone starting anything /

By: Kawasaki, Guy, 1954-.
Publisher: New York : Portfolio, 2004Description: xii, 226 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1591840562; 9781591840565.Subject(s): New business enterprises | EntrepreneurshipDDC classification: 658.11
Contents:
The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.
Summary: Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.11 KAW (Browse shelf(Opens below)) 1 Available 0057648
Total holds: 0

Includes bibliographical references and index.

The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.

Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.

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