The art of the start : the time-tested, battle-hardened guide for anyone starting anything /
By: Kawasaki, Guy.
Publisher: New York : Portfolio, 2004Description: xii, 226 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1591840562; 9781591840565.Subject(s): New business enterprises | EntrepreneurshipDDC classification: 658.11Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Standard Loan | ATU Sligo Yeats Library Main Lending Collection | 658.11 KAW (Browse shelf(Opens below)) | 1 | Available | 0057648 |
Includes bibliographical references and index.
The art of starting -- The art of positioning -- The art of pitching -- The art of writing a business plan -- The art of bootstrapping -- The art of recruiting -- The art of raising capital -- The art of partnering -- The art of branding -- The art of rainmaking -- The art of being a mensch.
Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.