Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value /
Haywood, Roger, 1939-
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / - 3rd ed. - London ; Sterling, VA : Kogan Page, c2005. - xvi, 320 p. ; 24 cm.
Includes index.
This book draws on real-life experience to give the reader clear guidance on how to plan, promote and implement effective PR programmes. It also examines the concept of the corporate reputation acting as an umbrella across brand reputations.
0749444088 (pbk. : alk. paper) 9780749444082: £19.95 9780749444082
Public relations.
Corporations--Public relations.
Corporate image.
Organizational effectiveness.
659.2 / HAY
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / - 3rd ed. - London ; Sterling, VA : Kogan Page, c2005. - xvi, 320 p. ; 24 cm.
Includes index.
This book draws on real-life experience to give the reader clear guidance on how to plan, promote and implement effective PR programmes. It also examines the concept of the corporate reputation acting as an umbrella across brand reputations.
0749444088 (pbk. : alk. paper) 9780749444082: £19.95 9780749444082
Public relations.
Corporations--Public relations.
Corporate image.
Organizational effectiveness.
659.2 / HAY