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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value /
By: Haywood, Roger
.
Contributor(s): Chartered Institute of Marketing.
Publisher: London ; Sterling, VA : Kogan Page, c2005Edition: 3rd ed.Description: xvi, 320 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0749444088 (pbk. : alk. paper); 9780749444082:; 9780749444082.Subject(s): Public relations | Corporations -- Public relations | Corporate image | Organizational effectivenessDDC classification: 659.2 Summary: This book draws on real-life experience to give the reader clear guidance on how to plan, promote and implement effective PR programmes. It also examines the concept of the corporate reputation acting as an umbrella across brand reputations.Continues: Manage your reputation.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 659.2 HAY (Browse shelf(Opens below)) | 1 | Available | 0058417 |
Total holds: 0
Includes index.
This book draws on real-life experience to give the reader clear guidance on how to plan, promote and implement effective PR programmes. It also examines the concept of the corporate reputation acting as an umbrella across brand reputations.