Strategic market management /
Aaker, David A.
Strategic market management / - European ed. - Hoboken, NJ : Wiley, 2007. - xiii, 354 p. ; 26 cm.
Includes index.
Relevant to strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels.
9780470059869 9780470059869: £32.99
Marketing--Management.
Strategic planning.
658.8 / AAK
Strategic market management / - European ed. - Hoboken, NJ : Wiley, 2007. - xiii, 354 p. ; 26 cm.
Includes index.
Relevant to strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels.
9780470059869 9780470059869: £32.99
Marketing--Management.
Strategic planning.
658.8 / AAK